Death of John the Savage - Free Essay Example

Sample details Pages: 2 Words: 652 Downloads: 4 Date added: 2017/09/17 Category People Essay Type Argumentative essay Did you like this example? Brave New World Task 1 Opinion piece Newspaper: The Fordian Science Monitor Headline: Savage Suicide Precipitate Social Hedonism Past: HOW did the savage end his alternative life? Convict by whipping himself infernally at the lighthouse. As it is make into a movie called The Savage of Surrey, the influence of the suicide has been expand infinitely by the movie, and give an unprecedented impact to the whole peaceful society, our brave new world. As you all know, our perfect society is a purified heaven without criminal, history, illness, motherhood and pain. Pain, one of our worst emotions, which has been relatively avoid in our hedonism policy and soma treatment â€Å"A gramme is better than a damn. † Our government used to try the best to use any power such as increasing the dosage of the soma, and offer more semi-soma product, such as sex hormones chewing gum, and holding the religion activities—orgy porgy more frequently to stop pain spread in any levels o f our human being. As we wish, we did a good job on that, and even Deltas are quite enjoy there â€Å"special more enjoyable working† lives. Nowadays: The savage brought us a brilliant present from the smelly, out-dated, infernal Indian area, which has become the third main way to release in our beautiful new society after the promiscuity and soma, PAIN! When the radio broadcast the progress of John Savage’s death live, many of our smart levels people join the whipping automatically and end up with holy orgy porgy, which is highly encouraged by our government and controllers. Mustapha Mond declared the Savage’s death as a shame for the whole society and appreciated the gift—fain he brought to us at the Ford memorial park this morning. In my opinion, I highly enjoy and accept the new way to release our soul with each other. How genius is John who combined the holy orgy porgy with the brand new whipping pain together to create the new enjoyable activi ty, which named Soul Mixture, for short SM. Future: As a part of our CSI society, everyone belongs to everyone else. Nonetheless, we already have the three wonderful methods to release; we all still look forwards to the future for finding more hedonism shortcuts! Deltas can’t wait to try the new way to relax. Letter 1: SM is Violence I AM angry and saddened by recent cinema coverage of The Savage of Surrey. Reporting by the government, SM is a new pleasure way to relax, I start to try it with my several partners together, but as Epsilons; we spend all our afternoon together to organise trying the â€Å"new way†, but FAILED! We can’t whip our self! We just can whip forwards†¦ Finally, we give up trying to whip ourselves, and start to whip each other and doing orgy, but we find out the pain is 100% painful, I can’t bear to it anymore, and that is really hurts me! I reckon the reason why we don’t enjoy the whipping is we haven’t find out the way to whip ourselves. What a shame, we reckon it is totally stupid for us to do the Alpha’s job, whiping ourselves. And we confess not to try SM again. In our mind, it is short for â€Å"Stupid Methods† . SM is VIOLENCE! Letter 2: Beyond the past, say welcome to PAIN As a high brain developped human being, I quite understand the pioneering undertaking of John, he impact our society to an even higher level of hedonism. After watching the movie in cinema, we technique insight the happiness bring by the â€Å"wild† methods, whipping. I do appreciate to the Savage John. Although he died, which caused by whipping too much, I still can image how high he is at the instant time before the death. I bet we can’t reach the same high level of happiness as him unless taking 1 kilograms soma. Don’t waste time! Our writers will create an original "Death of John the Savage" essay for you Create order

Globalization and Marketing - 2032 Words

Introduction Marketing can be defined as a discipline that involves researching and developing a product and then facilitating the sales and distribution of said product to the general public. Marketing has been around for a long time, and has been constantly evolving to meet the needs and purchasing behaviors of consumers. Marketing today is very different from what it used to be a few decades ago, mainly due to a rapidly changing world economy and the development of fast and virtually free knowledge distribution and exchange. Marketing faces many new challenges in the 21st century but none for important than the surge of globalization and information technology, both which impact current businesses more than any other factors. These 2†¦show more content†¦Research is the key when it comes to cross-cultural marketing. Businesses should willingly use the services of research companies whos job is to provide detailed demographic information of a location that could be crucial in jump-sta rting a business s venture into new territory. The information provided would help in the understanding the target market even before the first step is taken. It is very important that marketers learn all they can about a certain culture before making any moves. They certainly wouldn t want to be caught unawares by a simple misunderstanding due to ignorance. For example, in some cultures, such as in Japan, it is perfectly exceptable to present a business gift, and moreover when it is expected but not presented, it is viewed as an insult. In some other cultures, the act of presenting a business gift could be construed as inappropriate might very well offend the recipients. In another case, Disneyland Hong Kong overflowed with visitors during Chinese New Year, prompting officials to close the park to any more ticket holders. Earlier in January, Disney had offered discounted one-day passes to the public that were valid for the next six months with an exception of a number of blackout d ates, including Chinese New Year.Hong Kong celebrates Chinese New Year over 4 days, whereas the Peoples Republic of ChinaShow MoreRelatedGlobalization and Its Impact on Marketing Strategies5001 Words   |  21 PagesDISSERTATION ON â€Å"GLOBALIZATION AND ITS IMPACT ON MARKETING STRATEGIES† OBJECTIVE OF STUDY The objective of this research is to gain a better understanding of the effects of globalization on firms’ international marketing cooperation and performance of firms, both in developed and emerging economies. This dissertation mainly focus on two questions, first is does globalization affect firm performance? And second is the relationship between global market opportunities and performance strongerRead MoreImpact Of Globalization On International Marketing1648 Words   |  7 Pages â€Æ' The role of globalisation in international marketing has been evident in the past years. Czinkota et al. (2014) stresses that marketing managers have to confront heightened globalisation of markets and competition. It is because being present in the international level safeguards the viability of the organization against competitors – both in the local and global arena (Czinkota et al., 2014). This being said, managers seek the move to enter new markets across the globe. Entering a newRead MoreGlobalization And Marketing Management Of The Business1118 Words   |  5 PagesGlobalisation and Marketing management of the business Globalisation of business is the change in a business from a company associated with a single country to one that operates in multiple countries. Globalisation has a significant impact on marketing management as a barrier of trade between nations allow for businesses to operate on an international scale with various economies around the world. Marketing is the process of creating a product and then developing and implementing strategies thatRead MoreInternational Globalization Marketing Plan of Batik6155 Words   |  25 Pages[pic][pic][pic][pic][pic][pic] Beautiful Colors of Malaysia†¦Ã¢â‚¬ ¦. [pic][pic][pic][pic][pic][pic] INTERNATIONAL GLOBALIZATION MARKETING PLAN Of BATIK EMPAT KAWAN SDN BHD ( 804520-X ) C-7-06, 2ND Floor, Block C, SME Technopreneur Centre Cyberjaya 22700 Jalan Usahawan 2, 63000 Cyberjaya Selangor Darul Ehsan Malaysia Tel: 603-88888888 Fax: 603-81000000 Email: info@batikempatkawan.com Contents ⠝â€" Executive Summary ⠝â€" Mission ,Vision and Objectives ⠝â€" 1.0 CompanyRead MoreA Successful Marketing Man With A Keen Eye On Globalization1658 Words   |  7 PagesMission Statement To be a successful marketing man with a keen eye on globalization, holding sensitive position in the organization steering it to greater heights. Objectives Utilizing the SMART objectives, this is how the mission statement is to be attained with firm resolve, to wit: Specific the mission is sufficiently specific as it details what needs to be attained in the future after graduating from college in the sphere of marketing, confluent with global trends and at the helmsman sRead MoreInternational Marketing Environments : Globalization Concepts, Benefits And Challenges2933 Words   |  12 PagesIntroduction The purpose of the report is to present the concepts of international marketing environments, globalization concepts, benefits and challenges of internationalization with respective to host and foreign countries with a comparison to the movie â€Å"Outsourced†. Background The plot of the movie is based on a call centre in the United States who are outsourcing their sales division of call centre into Mumbai, India. Firstly the movie starts by showing the cultural differences when the callRead More The Impact of Globalization on Qantas Airlines Marketing Strategy1777 Words   |  8 PagesGlobalisation is having a significant impact on marketing. This is because a business, by distributing itself across international borders makes its product more readily available to international customers and creates employment opportunities in the country it has moved to. To understand the impacts, globalisation, marketing (particularly market segmentation), global marketing strategies and general history of Qantas need to be examined. Qantas is the oldest airline in the English speaking worldRead MoreA comparison of KFC and McDonald’s marketing strategy in China: Localization or Globalization3315 Words   |  14 Pagesï » ¿A comparison of KFC and McDonald’s marketing strategy in China: Localization or Globalization Abstract McDonald’s is the greatest fast food chain in the world, its company sales and operate income was largely exceeded KFC on a global scale, but it confronted a strong challenge from KFC when it emerged into China. This essay analyzes the comparison between KFC and McDonald’s marketing strategy, emphases on finding the similarities and differentiations from â€Å"Seven P Formula† and finally makesRead MoreDeveloping The Right Marketing Strategy1313 Words   |  6 Pages Developing the right marketing strategy is critical to ensuring an organization’s brand, image, and profitability are maximized in an international marketplace. There are various forms of markets, a global market and a regional market. This document will compare and contrast globalization and regionalization. It will highlight if these two markets are the same or different. In addition, the role of an international marketer to develop marketing strategies in a regional or global market wi llRead MoreAnalysis of the Pros and Cons of Globalization1212 Words   |  5 PagesGlobalization Introduction The continued accelerating pace of change in globalization is forcing an entirely new level of emphasis on individualized, highly targeted marketing across the many regions and countries of the world. Global marketing today must contend with a wider array of constraints, both economic and cultural, that as ever been the case in the past (Gupta, 2003). These constraints fuel a high level of creativity and focus on how to overcome cultural and economic constraints through

Should We Be Mandatory Sentence Reduction - 870 Words

Mandatory sentence reduction certainly is possible, by simply shifting the focus or scale of the tough on crime indicator when it comes to drugs. We have criminalized Americans for possessing drugs in the war and drugs while in the more egalitarian Europe society simple possession is not even a crime. This translates to America in terms of a potential reduction in sentence, tests, processing, and incarceration costs for all those people arrested and convicted in the war on drugs and which has acted in practice to disproportionately penalize African-Americans. Research does call for high judges such as the Supreme Court to end the traditional and legal precedent of turning a blind eye to race discrimination in the criminal justice system (Alexander, 2011). To this point, research on mass incarceration takes issue with the fact the Court has closed the courthouse doors to claims of racial bias at all stages of the criminal justice process from the levels of justice ranging from stop s and searches to plea bargaining and sentencing. One case, in particular, stands out as drawing the line on expectations of the court to actively address racial bias in sentencing and conviction. This was in McCleskey v. Kemp and United States v. Armstrong, when the Supreme Court made ruled that it could only act or rule on matters of racial bias win the presence of â€Å"only evidence of conscious, intentional racial bias-the sort of bias that is nearly impossible to prove these days in theShow MoreRelatedMandatory Minimum Sentencing Laws Should Be Legal1150 Words   |  5 PagesAs Americans, we live one of the greatest countries in the world. Things are not perfect, but they can range from good to great. However, there is one area that seems to continuously fall behind our great national standard. This area is the level of people that to fill up our prison system. The United States has only five percent of the world s population, but it has houses 25 percent of its prisoners, which is around 2.2 million people (Collier, 2014). One of the main reasons the United StatesRead MoreAgainst Mandatory Sentencing Debate970 Words   |  4 PagesA mandatory sentence is one where judicial discretion is limited by law; those convicted of certain crimes must be punished with at least a minimum number of years in prison. The most famous example of mandatory sentencing is the ‘three strikes and you’re out’ policy adopted first in California in 1994, and now more widespread in the USA. Three strikes laws require life imprisonment for a third criminal conviction, but other forms of mandatory sentencing are now being discussed and implementedRead MoreThe Concept Of Mandatory Sentencing1096 Words   |  5 PagesThe concept of mandatory sentencing is a relatively new idea in the legal field. It was first introduced in 1951 with the Boggs Act, and it made simple marijuana possession a minimum of two to ten years with a $20,000 fine. This was eventually repealed by Congress in 1970, but mandatory sentences came back with the passage of the Anti-Drug Abuse Act of 1986. Since then, the scope and presence of mandatory sentencing has only grown, especially mandatory sentences for drug related offenses. RecentlyRead MoreThe Growing Problems of the Prison System1013 Words   |  5 Pagesare not popular as they are seen as being soft on crime and as we both know that is not favorably looked upon. Some of the options would provide a temporary decongestion of the prisons while others would be a more long term reduction in inmate populations. After reviewing I believe that there are a few that we could possibly accomplish and still portray an acceptable persona to the public. These few include reviewing the mandatory sentencing laws, education opportunities, good time credits earningRead MoreInvestigating The Roots Of The Prison Industrial Complex1576 Words   |  7 Pagesspending too much money on incarceration of individuals who rece ived long sentences for relatively minor drug crimes, and so by granting amnesty to these 46 prisoners, he hopes to push the drive towards prison reform. This simple action gave four dozen prisoners a second chance at life. This brings Obama’s commutations to 89. Presidential clemency has always been controversial. With George Bush commuting Scooter Libby’s sentence, and Bill Clinton pardoning financier Marc Rich, the American people haveRead MoreMandatory Sentencing For Non Violent Crime1050 Words   |  5 Pagesthis tremendous issue. Mandatory Sentencing To begin, mandatory sentencing for non-violent and drug- related crimes should be eliminated. This law was established to dispose of the drugs masters and to reduce the selling of drugs in neighborhoods. However, this resulted in an adverse effect; with nonviolent drug and first time offenders getting brutal sentences expanding the prison population. Non-violent crime should be dealt with differently; offering instead mandatory rehabilitation and probationRead More Three Strike Laws Essay1731 Words   |  7 PagesThree Strike Laws Mandatory minimums and three strike laws, are they really the answer to the crime problem America has faced for years? Many would say yes, including me, as long as it is for a violent crime such as murder, rape or arson; some feel that even theft, drug trafficking or possession, and burglary are all worthy of the 25-to-life sentence that can be carried under the mandatory minimums for three strike laws. A three-strike law is a law that states that you will be sentencedRead MoreMandatory Minimum Sentences For Nonviolent Drug Crimes Essay1644 Words   |  7 PagesMandatory Minimum Sentences For the vast majority of crimes committed in the United States, the fate of those who have been found guilty is left in the hands of a judge, after a trial by jury. However, since the 1950’s the fate of nonviolent drug offenders has been shifted to the hands of the partisan prosecution with the expansion of mandatory sentencing. Mandatory minimum sentencing is a system which sets minimum jail sentences for crimes, which not even judges can overturn. In the decades afterRead MoreOpiate Addiction1214 Words   |  5 Pagesopiate addicts are under age 30, of low socioeconomic status, and poorly educated.† (Zastrow, 267) Education would appear to be a viable solution here, but where does one start? Simply, the addict should be aided with fundamental assistance and training to begin to assimilate, and society at large should be helped to better understand and foster an attitude of understanding and patience based on education that is not fear-based; as has historically been the case. Analogously, this is best summarizedRead MoreArticle Report On Overcrowding Of Prison Overcrowding1074 Words   |  5 Pages Clark, Charles S. Prison Overcrowding. CQ Researcher 4 Feb. 1994: 97-120. Web. 26 Mar. 2016. This article discusses overcrowding in the United States prison system, due in part to mandatory prison sentences. Additionally, this article also discusses the challenges in managing the overpopulation of prisons and gives an objective look at solutions, to include building more prisons, to combat overcrowding. While the author does not include information about himself and his qualifications, his

Gay Marriage Should Be Legal - 1311 Words

Attention Getter: Apparently Gay marriage will destroy the institution of marriage but countless divorced heterosexual marriages, celebrity marriages that can hardly last over 2 weeks are not? How can gay marriage possibly destroy a institution that is already failing? Pros and cons: Many argue that allowing homosexuals to wed will go against there religious beliefs, but not allowing them to marry is a huge violation of rights protected by the Constitution. Stance: Same sex marriage should be legal, it is inhumane to not allow someone to have such a trivial right. Thesis: Banning same sex marriage is directly against the constitution violating the unalienable right to the pursuit of happiness. Preview of main points: Not allowing same sex marriage is stripping the rights of individuals, Homosexual couples should be allowed the same rights as heterosexual couples, allowing same sex marriage would positively benefit the adoption system. Argument 1: Denying same sex marriage is discrimitory and a violation of their religious freedom Subpoint1: Denying same sex marriage is in clear violation of the united states constitution. As mentioned by Paul Horwitz in the Fall 2010 edition of the Commonweal, the United States was a haven for those who wished to escape religious persecution yet hundreds of years later we bring this problem down on others. When we deny individuals their natural born rights we deny them the same equality and force them to deal with a society thatShow MoreRelatedGay Marriage Should Be Legal1205 Words   |  5 PagesHoward Sociology 1301-93431 Gay Marriage Getting married is something that most people do when they find love, which it is an important event in their life. The GLBT (gay, lesbian, bisexual and transgender) community now get the legal right of same-sex marriage, which they have fought for throughout the years; on the other hand, some opponents of same-sex marriage have called for a constitutional change towards it. Although there were some countries that allowed gay marriage before the United StatesRead MoreGay Marriage Should Be Legal1159 Words   |  5 PagesAmendment, which puts a ban on gay marriage. This amendment entitles to equal rights to the gay community, ending toleration of discrimination in jobs, rights protecting gays from hate crimes,rights allowing advancement in government. However, the concept of gay marriage is still not considered a right the American people should extend to homosexuals. II. The vast majority of opponents believe marriage should be between one woman and one man, meaning marriage should be between members of the oppositeRead MoreGay Marriage Should Be Legal1574 Words   |  7 Pagesequal rights. Gays and lesbians are consistently denied rights that are typically taken for granted by the average American. Specifically, gay and lesbian couples are denied the right to marry even if they are outstanding citizens. They are held at an unfair disadvantage solely because of their sexual orientation. This discrimination must stop, because gay and lesbian couples are law-abiding citizens too, who should be afforded the same rights as heterosexual couples. Marriage is about love andRead MoreGay Marriage Should Be Legal1564 Words   |  7 PagesWhat is marriage? Recently, people argue with respect to the definition of marriage. What happened to marriage? To get married is a very important event for almost everyone. Especially for women, marriage and giv ing a birth could be the two biggest events of their lives. Many people believe that getting married to the one whom he or she loves is natural. However, what do you think if you cannot get married to him or her because it is socially unacceptable? 100 years ago different colored peopleRead MoreShould Gay Marriage Be Legal?778 Words   |  3 PagesShould Gay Marriage Be Legal? â€Å"†¦I now pronounce you husband and wife†¦Ã¢â‚¬  One would normally hear this when attending a wedding. In tradition marriage has been between one male and one female who love each other. But how would one feel if they heard â€Å"I now pronounce you groom and groom† or how about â€Å"†¦bride and bride...†? In the last 50 years the number of same-sex couples has increased. The on-going argument between the government and the people is â€Å"Should gay marriage be legal?† Although some sayRead MoreGay Marriage Should Be Legal1126 Words   |  5 PagesJune 26, 2015 for gay marriage to be legal in all fifty states, thirty seven out of the fifty and Washington D.C already legalized gay marriage. Many support gay marriage and many do not, with widespread values and reasons for and against it. Due to religion and rights people across the nation have differing views and opinions of it.In a five to four vote in the Supreme Court gay marriage becam e legalized in all fifty states. Shortly after that a few marriage officiators and marriage licenses peopleRead MoreGay Marriage Should Be Legal1179 Words   |  5 PagesGAY MARRIAGES Some states such as Iowa legalized gay marriage through the action of judicial interpretation based on the state’s constitutional stipulations while other states such as Vermont legalized gay marriage through legislation initiatives. These cases demonstrate the government is the sole body that can dictate the validity of whatever is to be regarded as a marriage, and in this case gay marriage. The power to validate marriage is still observed among the private citizens, religious institutionsRead MoreThe Gay Marriage Should Be Legal947 Words   |  4 PagesDefending Gay Marriage During the last few years, homosexuality has become an important issue for debate. Moreover, homosexuals have taken their case further by claiming their right to marry. Same-sex marriage, usually known as â€Å"gay marriage†, is the marriage between two people from the same biological sex (Doskow1). Since 2000, eleven countries have approved the legalization of gay marriage worldwide: Netherlands, Belgium, Spain, Canada, South Africa, Norway, Sweden, Portugal, Iceland, ArgentinaRead MoreGay Marriage Should Be Legal1480 Words   |  6 PagesNew World Dictionary defines the word married as being husband and wife, yet there are millions of gay activists who are fighting for a new meaning. They believe marriage is more than a piece of paper and a set of rings. The hope is that marriage could be defined as a â€Å"public recognition of a private commitment† or â€Å"emotional, financial, and psychological bond† between two people (Sullivan 53). Gay activists belie ve that taking away the ability to have a publicly recognized relationship or an acceptedRead MoreGay Marriage Should Be Legal1351 Words   |  6 Pageshappened for United States, gay marriage became legal in all 50 states. In most states it already was but the remaining 13 became legal this year. There are many concerns regarding gay marriage, and the effects of them involve many legislative, cultural, religious and family issues. Gay marriage is controversial because a lot of people do not approve of it, they think it is immoral, unnatural, and not what the traditional concept of â€Å"marriage† really means. Opponents of gay marriage say it is only meant

Animal Rights Protests Essay Example For Students

Animal Rights Protests Essay Over the past fifteen years a powerfully charged drama has unfolded in New Yorks Broadway venues and spread to the opera houses and ballet productions of major cities across the country. Its characters include angry college students, aging rock stars, flamboyant B-movie queens, society matrons, and sophisticated fashion designers. You cant buy tickets for this production, but you might catch a glimpse of it while driving in Bethesda on particular Saturday afternoons. If youre lucky, Compassion Over Killing (COK), an animal rights civil disobedience group, will be picketing Millers Furs, their enemy in the fight against fur. These impassioned activists see the fur trade as nothing less than wholesale, commercialized murder, and will go to great lengths to get their point across. Such enthusiasm may do them in, as COKs often divisive rhetoric and tacit endorsement of vandalism threaten to alienate the very people it needs to reach in order to be successful. The animal rights idealogy crystallized with the publication of philosophy professors exploration of the way humans use and abuse other animals. Animal Liberation argued that animals have an intrinsic worth in themselves and deserve to exist on their own terms, not just as means to human ends. By 1985, ten years after Peter Singers watershed treatise was first published, dozens of animal rights groups had sprung up and were starting to savor their first successes. In 1994 Paul Shapiro, then a student at Georgetown Day School, didnt feel these non-profits were agitating aggressively enough for the cause. He founded Compassion Over Killing to mobilize animal rights activists in the Washington metropolitan area and throw animal exploiters out of business. Since then, COK has expanded to over 300 members with chapters across the country, including one at American University, which formed in the fall of 1996. COK organizes protests as a primary activity of the group, although some chapter s may choose to expand into other areas if they wish. COKs focus on direct-action protests and demonstrations is just one way that the animal rights movement has mobilized to end the fur trade. The larger animal rights organizations have conducted attention grabbing media blitzes with the help of stars like Paul McCartney, Melissa Etheridge, Rikki Lake, Naomi Campbell and Christy Turlington. Lobbying efforts by animal advocacy groups have resulted in trapping restrictions in numerous states and an end to federal fur industry subsidies. People for the Ethical Treatment of Animals (PETA) has persuaded several fashion designers including Calvin Klein and Donna Karan to stop using fur in their clothing lines. In addition, anti-fur concerts, videos, compact discs, t-shirts, drag revues and award ceremonies have been used by animal rights groups to advance their cause. Each side of the conflict over fur coats has an entirely different way of conceptualizing and talking about the issue. Animal rights groups bluntly describe fur as deadanimal parts and emphasize that animals are killed to produce a fur garment. Those involved in the fur industry consistently use agricultural metaphors and talk of a yearly crop of fur that must be harvested. Manny Miller, the owner of Millers Furs, refused to describe his business in terms of the individual animals; I dont sell animals. I sell finished products. I sell fur coats. These linguistic differences extend to the manner in which both sides frame the debate over fur. COK refers to the industry in criminal terms; fur is directly equated with murder and those involved in the industry are labeled killers. Industry groups like the Fur Information Council of America (FICA) always describes fur garments as objects and clothing; it is the ultimate cold weather fabric that is your fashion choice. On Saturday, April 12 th, Compassion Over Killing demonstrated outside the White House, protesting the Clinton administrations opposition to a European Community ban on the importation of fur coats made from animals caught in the wild. In addition, the demonstration called for the release of several Animal Liberation Front (ALF) members imprisoned for vandalizing property and liberating animals from research labs and factory farms. Several dozen high school and college students turned out for the event, but the protest attracted a handful of thirtysomethings and an elderly woman as well. Most of the young people there seemed to dress in a similar style; baggy pants, piercings and t-shirts advertising obscure hard-core rock bands adorned most of the activists. The organizers of the protest provided more than enough signs for everyone to carry. Each sign had a slogan stenciled on the cardboard in boxy black letters, including Abolish the Fur Trade, Fur is Murder, Stop Promoting Vanity and Death, and Fur is Dead- Get It In Your Head. Some of the signs displayed graphic photographs of skinned animal carcasses. In contrast to the dramatic messages they carried, most of the activists were subdued as they slowly trudged in a circle. The inclement weather seemed to dampen their spirits a bit, as for most of the three hour protest it alternated between drizzle and half-hearted rain showers. The few passersby seemed intent on getting through the rain, and quickly walked past while giving the protesters wide berth. In periods when the precipitation was less intense, the majority of people passed by with expressions of studied indifference or disgust and seemed to have a visceral reaction to the bloody, explicit posters. It is not necessarily bad to show people what you are against; no one in COK likes to look at those photographs. At the same time, its important to try to reach people at a level where your message can resonate. Using words like murder may attract attention, but it has just as much potential to turn people off. The fur industry is trying its hardest to paint groups like COK as a radical fringe; one FICA press release said, the more bizarre the activists look, the better we look and what they had outside were freaks. COKs choice of words might just be playing right into the other sides hands. Essay about Missing Persons: The Media Bias to Report Only Pretty Blonde Girls EssayWorks CitedCowit, Steve. Hollywood Hypocrites. Fur Age 04/06/97 11:35:32. Feitelberg, Rosemary. Surge in Luxe Business, Designer Participation Bode Well for Fur Week. Womens Wear Daily 14 May 1996: 1+. Freak Show Protest Falls on Deaf Ears. Fur Age http://www.furs.com/FUR/FurAge76.html 04/06/97 11:41:16. Fur Information Council of America. Fur, Your Fashion Choice.Motavalli, Jim. Our Agony Over Animals. E Magazine Oct 1995: 28-37. People For the Ethical Treatment of Animals. Annual Report. 1994. People for the Ethical Treatment of Animals. The PETA Guide to Animals and the Clothing Trade.Responsive Management. Americans Attitudes Toward Animal Welfare, Animal Rights and Use of Animals.Riechmann, Deb. A Harvest of Fox Fur And Anger. Washington Post 5 Jan 1995: M2. Shapiro, Paul. An Interview With the Owner of Millers Furs. The Abolitionist Summer 1996: 3-4. Shapiro, Paul. Personal Communication. Bethesda, MD. 5 April 1997. Singer, Peter. Animal Liberation: A New Ethics For Our Treatment of Animals New York: Avon, 1975. Stern, Jared Paul. Are You Fur Real? Fashion Reporter June/July 1996: 5-6.

Revenue Management Inventory Optimization and Price Availability

Question: Discuss about the Revenue Management for Inventory Optimization and Price Availability. Answer: Introduction Revenue management helps in anticipating the consumer demand for inventory optimization and price availability to attain highest possible revenue growth and for increasing demand in low demand periods (Enz et al. 2012). Hotel services are considered to be perishable as the number of hotel rooms are generally available in limited numbers. For this reason, consumer satisfaction along with pricing serves to be the vital dynamic variables that are subject to hotel revenue management. The objective of the paper is to analyze the progression and role of the revenue management process. In addition, suitable revenue management measures are presented to the hotel based on the demand forecast. Reasons of the City Selection Newcastle is situated at the heart of the North Coast and is a vibrant cosmopolitan city comprising of eye-catching beaches, rich history, exceptional culture and arts (Heo et al. 2013). The region is also a destination of excellent dining and shopping options that grabs attention of the tourist segment. Newcastle is among the renowned sea-sight tourist destination in Australia. Moreover, hotel industry is considered to be among the largest revenue generating sectors in the region. Moreover, the occupancy rate in the Newcastle region was observed to be increased by 74.4% in the year 2015 (Australia.gov.au 2016). Number of international investors has also increased considerably in the year 2015 that makes the region the largest source of tourists. Increasing demand and steady growth in tourism has improved the business prospects in this Australian region. A robust growth was recorded in the Australian hotel sector with improved occupancies and Average Daily Rates (ADR) in the selected region. These are the reasons for which the region is chosen as the suitable place of hotel business operation. Explanation Regarding a Particular Competitor Set Selection Several categories of hotels exist in the Newcastle region in Australia. All these hotels are distinct from each other in areas of quality and services they offer. However, there are certain aspects those are common among own hotel and the competitor hotels for which they are selected in this paper. The hotel of this case study falls under the five star category. For this reason, the own hotel is compared with the competitors those fall under the category of either four or five star hotels. Several other criteria based on which the competitive set has been selected are location, brand, ADR and type (Beach 2016). All of these competitor hotels are full-service those have attached restaurants, meeting space and lounge services that provides them a competitive edge over other hotels in the region. Based on these aspects the hotels those are selected as competitors in this region are Travelodge Newcastle, Noahs On the Beach and The Gateway Inn. Explanation on the Books Figures and Occupancy Forecast Book figures and occupancy forecast for the hotel has been conducted by considering the competitors room rates and their service benefits. As there was lack of information on the cost and the tariff rates of the competitors hotels, the forecasting of occupancy was done based on the room rates of the hotels very month. From the estimation of the rooms sold by all the three competitor hotels it was observed that that average rack rate for the five start hotels in Newcastle region is average of higher rates along with minimum 10% discount (Beach 2016). Considering the competitors book figures, the occupancy forecast of own hotel is determined by making appropriate assumptions. Performance Expectations of the Hotel against Competitors In consideration to the volume of competitors in the market, own hotel is expected to perform competitively in the Newcastle region. As per the evaluation of the market trend the anticipated room rates are observed to increase at a great amount during holidays and weekends (peak season). During the peak season, own hotels no of rooms sold is deemed to attain the highest record of 200 rooms in comparison to the rooms sold in the other days (Noone et al. 2013). The hotel will design unique marketing strategies and will set competitive rates by analyzing the room rates of its major competitors during holidays and weekends. Through competitive pricing, the hotel is expected to attain higher performance results than its competitors. In the month of October, own hotel is anticipated to attain an occupancy rate of 100% that indicates successful competition with the other three competitor hotels (Kimes 2016). Such occupancy rate can be achieved by the hotel though offering exciting packages different from its competitors such as extended happy hours, sightseeing and indoor pools that match the desires of the target consumer market. Target Market Selection Traditional families are the target market segment for the hotel. Selection of target market for own hotel is done through understanding the existing customers of the competitor hotels and prospective consumers of own hotel in Newcastle region. Through selecting the target market, pricing and promotion strategies can be designed that address the consumers desires thereby attracting huge consumer segment and ensuring better revenue management. Newcastle region is renowned for its divine culture and scenic beauty. For this reason, the target market for the hotel will be the traditional families those are keen holiday tourists (Liu et al. 2014). This consumer market segment prefers comfortable along with good value hotels with tendency to visit beautiful beaches and historical places. As the hotel is located near the tourism spots, it will grab attention of large target market. Revenue Strategy Forecast Revenue Management Measure in Slower Demand than Anticipated The revenue management measures those can be taken by own hotel in case the demand turns out to be slower than anticipated are described as follows: Yield management can serve as a method that can be employed for maximizing the room revenues. This process of revenue management can be an efficient measure of performance as it includes occupancy percentage with average daily rate within a particular statistic that is yield statistic. In order to maximize the revenue in slower demand forecast, information regarding capacity management, duration control and discount allocation needs being collected. Based on yield management measure it can be deemed that in the slower demand, own hotel needs to lower its room rates and reservations are to be promptly accepted that might maximize revenue (El Haddad 2015). In maximizing revenue certain aspects needs to be considered for increasing profit such as group room sales, transient room sales, food and beverage availability, domestic and area wide conventions and special events. Discount allocation is another revenue maximizing measure in slower demand. Considering this measure, extending the time and available product mix at decreased or discounted rates can increase revenue during this period (Mathies at al. 2013). Moreover, increasing discounts based on room types can maximize revenue for own hotel. Moreover, the price sensitive consumer groups requires being displaced and correct mix of target market should be defined during low demand period for selling maximum room rates. Revenue Management Measure in Higher Demand than Anticipated The revenue management measures those can be taken by own hotel in case the demand turns out to be higher than anticipated are mentioned below: To deal with increasing demand the best revenue management activity will be to decrease the room bookings by selling the hotel rooms at higher rates (Mauri 2013). Such revenue management strategy can help in increasing own hotels profitability. Room rates needs to be higher for maximizing the rate at the time demand is more than supply. During high demand, own hotel may restrict offering rooms at discounted rates and the hotel should ensure minimum length of stay of the customers. However, the hotel should also consider that whether a huge increase of the room rates would serve as a good business practice. The discounted packages should not be offered to the consumers those are willing to pay more. Some other revenue management tactic during high demand are reducing group allocation of rooms, making stricter cancellation and guarantee policies, rate increase for all the hotel packages, application of full price on suites and executive rooms. Moreover, to reap the highest revenue during higher demand than forecasted, own hotel should choose dates those are closed-to-arrivals and analyze the advantages of sell through (Mei and Zhan 2013). In addition, deposits and guarantees need to be applied until the last day of stay. During high demand, the staffing levels should also be checked such as the front desk, the outlets and the ancillary venues (McManus 2013). Fully staffed front desk might be needed to address the needs of the increased demands along with maximizing the average room rate that will increase revenue. Conclusion The paper intended to evaluate the progression and the role of the revenue management process in hotel industry along with offering suitable demand based revenue management measures. Own hotel is deemed to compete successfully in the Newcastle region as will set competitive pricing for its rooms and special packages. It is gathered that during the high demand days, own hotel should set revenue management strategies those will address the consumer needs along with attaining maximum revenue in comparison to its consumers. Moreover, in the low demand period, own hotel is recommended to set revenue management strategies those will increase the occupancy rate and will maximize revenue. Reference List Australia.gov.au., 2016.Public holidays | australia.gov.au. Retrieved from: https://www.australia.gov.au/about-australia/special-dates-and-events/public-holidays [Accessed 20 Jul. 2016]. Beach, Q., 2016.Quality Hotel NOAH'S On the Beach Newcastle Australia. Noahsonthebeach.com.au. 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